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Featured InterviewsÂ


Under the leadership of President and CEO Aaron Zeigler, the Zeigler Auto Group has grown into one of the largest privately owned dealership groups in the country, with 41 locations and 88 franchises across four states. The group is renowned for its world-class culture, low employee turnover and its remarkable dedication to investing in both its people and community. In today’s episode of Executive Profile, Jim Fitzpatrick traveled to the iconic Lake Forest Ferrari to sit down with Zeigler to discuss his strategic approach to growth, building a world-class dealership culture and the future of retail automotive. Watch the full segment here.Â


On the latest episode of Inside Automotive, we’re joined by seasoned retail leaders who share insights into the changing landscape of car sales and operations at the ground level. Chris Roberts, owner of Johnny Roberts Motor, and Tustin Ulrich, the general manager of Roger Kia in Joplin, Missouri, joined us in studio to discuss market conditions, electric vehicle policy updates, staffing strategies, and what’s working in their respective showrooms. Watch the full segment here.


Most dealers are sitting on a massive but underutilized data goldmine. In today’s episode of Marketing Matters, Colin Carasquillo, digital marketing director at Nielsen Automotive Group, discusses how to use first-party data and CDPs to create more personalized, scalable and profitable marketing strategies. Watch the full segment here.


