Ford Motor Executive Chair Bill Ford expressed optimism about the automaker’s relationship with the incoming Trump administration following a lengthy phone call with President-elect Donald Trump. Speaking at the 2025 Detroit Auto Show kickoff event on Thursday, Ford assured reporters that the automaker would “have a seat at the table” as policy discussions unfold, particularly regarding tariffs and electric vehicle (EV) incentives.
Additionally, Ford revealed that Trump initiated the call, emphasizing his commitment to supporting the American auto industry and its workers. “We had a long, terrific conversation,” he said. “He understands the importance of our industry and wants to be helpful.” While no advisory council for industry leaders is planned, Ford noted that Trump’s knowledge of the automotive sector has significantly improved since his first term.
This interaction comes amid concerns about potential tariffs on imported vehicles and parts, as well as the possible repeal of the Inflation Reduction Act (IRA), which provides critical tax credits for EV buyers and producers.
Ford’s priorities for 2025
Ford CEO Jim Farley presented the automaker’s 2025 objectives, emphasizing affordability, quality enhancements, and revamped models. He noted that production tax credits from the Inflation Reduction Act (IRA) have significantly influenced investments in domestic facilities, like the Marshall, Michigan plant.
Farley also cautioned that removing these credits would greatly impact the industry, stating, “It changed the math for many investments.” Ford aims to strengthen its role as “America’s car company,” focusing on its leadership in U.S. vehicle production, exports, and unionized workforce. Plans include reducing recalls, enhancing powertrain durability, and improving affordability with models like the Maverick midsize pickup.
Conversely, the automaker’s executives are preparing for potential disruptions related to Trump’s proposed tariffs and energy policies. Farley noted that Ford’s global supply chain could face challenges if tariffs are implemented but remained optimistic about collaboration with the administration.
“We need to work together on policy decisions to strengthen our industry,” Farley said. “This includes tariffs, carbon emissions policies, and more.”
Ford reiterated the company’s efforts to make EVs affordable regardless of federal incentives, positioning affordability as the key to widespread EV adoption.
Global and domestic outlook
While addressing the company’s global operations, Farley celebrated Ford’s success in China, the world’s largest car market. “We’ll make over $600 million in China, including exports,” Farley said.
Domestically, Farley expressed enthusiasm about the company’s quality and cost management progress. “This is our chance to take our future in our own hands and perform like we should,” he said.
Bill Ford concluded by underscoring Trump’s dedication to supporting American industry workers. “He cares very much about the people in the plants,” Ford said. “I feel confident that Ford will have a voice and a seat at the table.”
As Ford navigates a changing political and economic landscape, 2025 is shaping up to be a pivotal year. With redesigned models, continued investment in EVs, and strengthened ties to the incoming administration, the automaker is poised to drive forward its vision for the future.
