Jeep has made its 2025 Grand Cherokee lineup more affordable for U.S. customers, with a starting MSRP of $37,035. This iconic premium SUV is now more accessible to a wider audience. The new pricing includes all Laredo models under $40,000, delivering unmatched off-road capability, technology, and comfort at a competitive price.
Bob Broderdorf, Senior Vice President of Jeep North America, emphasized the brand’s commitment to offering exceptional value. “By making the 2025 Grand Cherokee more affordable, the Jeep ownership experience of the most awarded SUV ever is even more accessible,” he said.
The Jeep Grand Cherokee family now includes the two-row Grand Cherokee, the three-row Grand Cherokee L, and the electrified Grand Cherokee 4xe. The plug-in hybrid 4xe model, which ranks as the second best-selling PHEV in the U.S. behind only the Jeep Wrangler 4xe, offers 56 MPGe and 25 miles of all-electric range, combining efficiency with Jeep’s signature off-road prowess. The Grand Cherokee 4xe is also the only model available in the rugged Trailhawk trim, designed for extreme off-road performance.
For 2025, the pricing for the Jeep Grand Cherokee lineup starts at $37,035 for the Laredo 4×2 two-row model, with the Limited, Overland, and Summit trims offering higher-end features and options. The three-row Grand Cherokee L starts at $39,035, while the Grand Cherokee 4xe models begin at $60,490.
First introduced in 1992, the Jeep Grand Cherokee made its mark on the industry by driving up the steps of Cobo Hall in Detroit and smashing through a glass window, symbolizing the breakthrough of premium SUVs. The current fifth-generation model, which debuted in 2021, continues to lead the full-size SUV segment, reinforcing its status as the most awarded SUV in history. All Grand Cherokee models are manufactured in Detroit, Michigan.
In addition to the new pricing, Jeep offers its premium owner loyalty program, Jeep Wave. This program includes benefits such as worry-free maintenance at no extra cost and exclusive perks, ensuring steadfast care and support for all Jeep Grand Cherokee owners.
The 2025 Jeep Grand Cherokee lineup delivers an enticing combination of luxury, off-road capability, and innovative technology at a more accessible price point for U.S. consumers.
