Inside Automotive
Why you should revisit your talent acquisition process in 2024 — Adam Robinson | Hireology
Dealership methods of talent acquisition and retention have become increasingly outdated, not only in terms of how retailers identify candidates but also in the way they keep high-quality employees from quitting. With the market starting to return to pre-pandemic norms, storefronts that fail to reform their hiring processes and labor practices may be unable to meet their staffing needs, especially in the sales department, as lucrative commissions become more difficult to obtain. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Adam Robinson, CEO and co-founder of Hireology. Watch full segment here.
Top Stories
Tesla will boost worker pay across the U.S. in an effort to keep wages competitive with market norms, several months after the United Auto Workers (UAW) union won considerable raises for its members at Stellantis, Ford, and General Motors. According to Bloomberg, notices were distributed at the electric vehicle brand’s assembly plant in Fremont, California, informing employees that a “market adjustments pay increase” would be implemented for various manufacturing positions at all U.S. sites. Read More
The well-known rental car company Hertz Global Holdings announced that it would sell around one-third of its EV fleet since it depreciated faster than anticipated. The decline in value is a setback to the company’s ambitions to replace gas vehicles with zero-emission vehicles. In a federal filing on January 11, Hertz stated it started selling around 20,000 EVs from its U.S. fleet. Read More
The United Auto Workers (UAW) union says it has obtained union authorization cards from over 30% of Mercedes-Benz’s Alabama manufacturing employees, marking another milestone in the group’s efforts to organize automotive labor outside the Detroit-Three. Since establishing historic contract agreements with Stellantis, Ford, and General Motors in late 2023, the labor association has focused on expanding union membership across the U.S. Read More
The Swedish electric car manufacturer Polestar Automotive has released its global delivery figures for the fourth quarter of 2023. The report revealed that the company delivered around 12,800 vehicles, of which 880 Polestar 4vehicles were delivered in China. This brings its total global deliveries for the year to roughly 54,600 vehicles, an increase of 6% over 2022. Read More
For Dealers
5 marketing strategies to try at your car dealership in 2024
Want to learn about some new advertising strategies for your car dealership for 2024? We would love to tell you about some new trends and tried and true methods that will help improve your presence on the internet and beyond. While some of your customers have cable, many more people are relying on streaming to watch their favorite shows and movies on demand. Over-the-top advertising allows ads about your dealership to find specific audiences on specific shows. Read More
Tips to building a lasting culture at your car dealership
Your dealership’s culture is one of the essential factors in determining how successful it will be. Culture is the experiences, expectations, philosophy, and corporate values that are the foundation on which your car dealership is built. You have those, right? This past week, an acquaintance stopped by his dealership to make an end-of-lease purchase—we’ll call him Paul. Paul said his sales guy recommended the lease purchase because, in this market, it was a better economic purchase than getting a new car. Read More
