Auto Marketing Now
CDP building blocks: Identity, entity and household resolution – Brian Pasch | PCG Companies
Now that we have covered the benefits a Customer Data Platform (CDP) can provide to dealers, it is time to examine the basic building blocks which form these powerful tools. On this episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, continues his new series exploring CDPs, what they have to offer and why dealers should start using these products. Watch the complete segment here.
Top Stories
In an effort to reduce running costs and preserve cash before launching a second model next year, EV startup Lucid plans to lay off roughly 1,300 employees, or 18% of its workforce. By the end of Q2, the California-based company anticipates having concluded reducing its headcount. Read More
In an open letter citing possible risks to society and humanity, Elon Musk and a group of artificial intelligence (AI) experts and business executives are urging a six-month halt to the development of systems more powerful than OpenAI’s recently released GPT-4.Read More
According to Cox Automotive’s first quarter sales forecast, the U.S. car market has performed better than analysts expected at the end of last year. Cox Auto estimates that sales volume will grow 5.7% compared to the same period in 2022, with sales expected to reach a total of 3.5 million units by the end of the quarter. Read More
Kia has published new details for its upcoming EV9 electric SUV, ahead of the vehicle’s official U.S. reveal at the New York International Auto Show. Like other models in the lineup of Kia’s parent company Hyundai, the seven-seat EV9 will feature top-of-the-line charging capabilities. Read More
For Dealers
Murgado Automotive Group acquires 6 dealerships, LaFontaine adds Chevy store
According to the Q4 2022 Haig Report, which tracks trends in auto retail and their impact on dealership values, dealership profits reach new peaks in 2022, driving the robust demand for buy/sell transactions. March was no different. Below are four significant M&A transactions from the past month. Read More
Mobile video revolution: The new era of car sales
Automobile dealerships are told they must adapt to the ever-changing landscape every week. Or at least it seems that way. For example, one of the most significant developments in car sales has been the rise of mobile video. With video taking up 82% of consumer internet traffic, there is more than enough research to show that video is shaking up how people buy cars. Read More
