Today on CBTNews.com – Thursday, March 12th, 2020:
AIADA’s 2020 Chairman Jason Courter Discusses Industry Disruptors, Opportunities, and Much More
There has been no shortage of auto industry news so far in 2020. From the CoronaVirus to crude oil prices and everything in between, there is an air of uncertainty that has put the market on edge. Here to discuss what this news means for dealers and auto retail professionals is Jason Courter, the new Chairman for the AIADA. Jason and Jim also discuss Colorado’s latest EV amendment, and what his goals are while in office. Watch Now
6 Steps for Dealerships to Get Started on Facebook Marketplace
Here’s a stat that will scramble your brain: Facebook Marketplace now has 800 million users worldwide. Let that number sink in. Here in the U.S., 1 in 3 people use the tool. It’s no wonder that Facebook Marketplace has become a critical source of new leads for dealerships around the country. Read More
Should Your F&I Managers Brand Themselves? The Case For and Against
You can hardly go one day without seeing something online about the importance of ‘branding’ yourself. We live in the ‘influencer culture’ and it seems that everyone has some cool persona they have cultivated to get likes, shares, etc. Social media has made it easier than ever with corporations, non-profits, local clubs, and even car salespeople positioning themselves as ‘The —-’ (whatever that may be). But what about the F&I managers? Read More
