Today on CBTNews.com – Thursday, September 19th, 2019:
How to Keep Your Dealership Compliant When Selling Voluntary Protection Products – Charlie Gilchrist & Paul Metrey, NADA
Recently, the National Automobile Dealers Association launched a new initiative called the Voluntary Protection Products Model Dealership Policy. This policy aims to proactively help NADA members maintain a process to sell voluntary protection products that is compliant with federal regulations. To find out more about the policy, we caught up with Charlie Gilchrist, NADA Chairman and Paul Metrey, NADA Legal and Regulatory Affairs Vice President. Watch Now
Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships
Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming to keep up with another concept that seems overwhelming and daunting to talk about, but “big data” is worth the conversation. At its core, big data is a large set of information that can be analyzed to reveal patterns and trends, both of which are critical to putting together strategies to win over your target audience. Read More
Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still prefer buying from a dealership rather than just purchasing a vehicle online. They want to drive it, feel it and smell that new car smell. Read More
