Today on CBTNews.com – Monday, July 15th, 2019:
The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian Benstock, Paragon Honda
We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In this segment, Brian asks the important question, “Can Your Dealership Attribute Every Dollar Spent on Advertising?” Watch Now
Trend Watch: What Dealers Can Expect in the Next Five to Ten Years
What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words come to mind: “more disruption.” This development is not a bad thing, as these trends provide dealers with more opportunities to expand their brand and appeal to the ever-changing needs of customers. However, a growing reliance on technology and consumer desire for more convenience will continue to dominate the next five to ten years of the industry. So, what can dealers expect to see going into 2030? Here are a few trends dealers can begin to prepare for in the near future. Read More
The 5 Personality Traits That Winning Auto Retailers Have
A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on the bottom. Even among those with great personalities, there are traits that make a salesperson stand out, and smart dealership managers will learn to identify and promote the team members who display them. Read More
