Today on CBTNews.com – Monday, November 26th, 2018:
Increase Your Dealership Website Visits with Targeted TV Ads – Comcast Spotlight
Just when you thought television advertising was a thing of the past, don’t touch that remote, because today’s guest will share with you why tv advertising does a better job than digital in connecting car shoppers in your market to your dealership. Today, Jim Fitzpatrick sits down with Todd Hauser, VP of automotive sales and strategy at Comcast Spotlight. Watch Now
The Power of Cable TV Advertising for Auto Dealers
If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a local dealership. With that in mind, it’s imperative to reach shoppers before they go online. If marketers focus on the consideration phase, they stand a much better chance of winning the shopping process downstream. And, with data-driven tools and analytics, cable television is a powerful vehicle to drive full-funnel impact that guides consumers’ thinking on brands, features, financing and more. Read More
Got Dealer (BI) Business Intelligence?
Maximizing the Dealer Money Screens of your DMS and converting that data into information that can be used to generate more business is right at your fingertips! DMS maximization and Dealer BI management systems could be an excellent way to do that. Along with helping you manage your business data, features like increased efficiency and enhanced performance and profitability will help you ensure a better overall business performance. If you are not using your DMS and a Defined Dealer BI system yet, this is the perfect time to start doing so. Read More
