Today on CBTNews.com – Monday, August 20th, 2018:
The Evolution of On-Lot Shopping
Larry Dorfman, Chairman and CEO of Easycare to talk in depth about the evolution of on lot car shopping and how successful dealerships learned early on to make the online to store transition as seamless and simple as possible. Watch Now
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated more with them than another dealership down the street? Research shows that customers don’t buy what you do, they buy why you do it. Read on for four ways to shine aside from what you sell and build customer trust . Read More
Digital Hubs in Your Dealership: A Smart Investment?
The automotive industry constantly embraces trends, most recently with a variety of hubs in dealerships. For many, these hubs seem to pose a risk, as they see the technology replacing jobs formerly occupied by humans. However, there are many benefits to introducing digital, self-service hubs. Here are four reasons why you may want to check digital hubs out and consider them for your dealership. Read More
