On today’s CBT Newscast for Wednesday, April 4th, 2018:
Bill Wittenmyer: “Pick Up In Your Dealership Where Your Customer Left Off Online”
Digital Retailing is a popular focus around the industry and at the NADA Show this year. The industry has applied an extra emphasis on creating a better customer experience. Though many dealerships are climbing aboard and learning the many ways to enhance a customer’s experiences, there is still much more room for improvements. “Our industry is evolving more in the next five years then it probably has done is the last fifty.” Bill Wittenmyer, Partner at Elead1One, says to Jim Fitzpatrick and CBT News at NADA as he shares more about solutions that allow you to effortlessly pick up in your dealership where your customer left off online. Watch Now
How Contact at Once! is Enhancing the Retail Shopping Experience
Denise Chudy, General Manager of Contact At Once!, joins Jim Fitzpatrick at The NADA Show to talk about how the team at Contact at Once! are enhancing the retail shopping experience by providing a live person to answer the consumer questions accurately and timely through a chat or texting system on behalf of your dealership. Watch Now
Car Subscription Service, Is It Worth it?
According to Bloomberg reports, the car dealership “BMW” will begin it first analysis of vehicle subscription services beginning next week. This new subscription program will use a Nashville BMW dealership—called “Access by BMW”, as its pilot dealership starting April 2nd 2018; however, there currently is no comment available from the BMW spokesperson informant regarding the actual location or timeline for this car subscription program to start. Read More
Making Holidays Work for Your Dealership
There are many calendar holidays that can be utilized as sales opportunities by dealerships. Mega Fourth of July sales, Labor Day weekend sales, and Thanksgiving sales immediately come to mind. These days are known to drive up traffic and increase profits. However, you don’t have to wait for a designated holiday to come along to take advantage of holiday benefits. There are numerous national event days you can capitalize on to help make your dealership stand out. Read More
