On today’s CBT Newscast for Monday, February 19th, 2018:
Michael Anderson: Making Changes and Meeting Customer Expectations
Consumers have changed and it’s impacting Car Dealerships. Michael Anderson, CEO of The Rikess Group, has some suggestions on how you can you can make changes and continue meeting customer expectations. Watch Now
A Trump administration tax hike that might impact car shoppers
When lawmakers in Washington come up with a plan to pay for their ideas, sometimes consumers end up paying for them. The latest example of this is President Trump endorsing a 25-cent hike to the Federal Gas Tax in order to pay for an infrastrcuture plan, according to CNBC. Read More
4 steps Hyundai is offering customers & how it benefits dealers
“Dealers are core and central to shopper assurance,” said Dean Evans, Hyundai America’s Chief Marketing Officer at the recent Chicago Auto Show. That was his answer when he was asked about the national rollout of the shopper assurance initiative. It’s an initiative that promises to do four things: It allows users to see posted transparent pricing, schedule a test drive with the option of having the demo drive taken to their home or place of work. It calculates monthly payments, gets their credit scores and applies for financing, and if customers purchase a vehicle, it comes with a 3-day money-back guarantee. Watch Now
