On today’s CBT Newscast for Friday, May 19, 2017:
Why Valuing Every Stakeholder Impacts Your Dealership
Stakeholders in a company aren’t just those who invest in the stock of the brand you sell, but it’s also those who invest in your dealership in other ways. That was the main reason why Steve Hall, CEO of driversselect in Dallas, Texas, started selling cars 13 years ago. Watch Joe and Steve discuss the origins of driversselect and Steve’s talk at the Automotive CX Summit, How Culture Drives the Customer Experience. Watch Now
WardsAuto: Auto Dealers Who Master New Rules Will Win
The auto industry works hard to understand consumers, including why, where, when and how they shop. To win with today’s informed consumer, dealers need to learn the new rules of attribution. Here they are. Read More
Hint to electric car dealers: Charge up before the test drive if you want the sale
Advocates of electric vehicles say dealers have been slow to showcase and promote the advantages of electric cars and in some cases aren’t even armed with the talking points — government incentives, the ability to charge at home, savings on gas, environmentally friendly. Read More
5 Easy (And Cheap) Ways to Increase Your Service Department’s CSI Score
The old cliché tells us that ‘Talk is Cheap.’ But every sale in your dealership begins with talk. Likewise, dissatisfied service customers can give you a low CSI rating, not because their repair work was done wrong, but because did not like the way they were talked to. Read More
