On the Dash:
- Jeep launches “Twelve 4 Twelve,” a yearlong campaign unveiling one limited-edition Wrangler monthly to celebrate 85 years of off-road heritage.
- The first model, the 2026 Wrangler Moab 392, features a 470-horsepower V-8, a premium interior, and unmatched off-road capabilities.
- Jeep’s “Operation Airdrop” marketing campaign blends digital storytelling with the brand’s wartime and off-road legacy to engage fans worldwide.
Jeep is marking 85 years of continuous off-road innovation with a yearlong celebration that will unveil a new limited-edition Wrangler each month. The “Twelve 4 Twelve” campaign launches this month, highlighting the brand’s legacy of freedom, capability, and iconic design while engaging fans through a global marketing push.
The first model in the series, the 2026 Jeep Wrangler Moab 392, debuts as a high-performance off-road machine with a 6.4-liter HEMI V-8 engine producing 470 horsepower and 470 lb.-ft. of torque, 17-inch beadlock-capable wheels, and 35-inch all-terrain tires. The Moab 392 combines rugged off-road features with premium interior touches, including heated Nappa leather-trimmed seats, a 12.3-inch infotainment screen with navigation, and an optional Sky One-Touch powertop. Orders are now open, with a starting MSRP of $79,995 plus a $1,995 destination fee.
Each release in the campaign will be supported by Operation Airdrop, a digital and social media marketing initiative. The campaign pays homage to Jeep’s history, including the Willys MB’s wartime parachute drops, while building anticipation for each limited-edition Wrangler throughout the year.
The Moab 392 also honors Jeep’s off-road heritage through its ties to the Easter Jeep Safari in Moab, Utah, as the brand continues to support initiatives that promote responsible off-roading and the preservation of natural landscapes.
The campaign will continue with a new Wrangler release on the 12th of every month, with the next model set to launch December 12, carrying Jeep’s commitment to innovation and community engagement into 2026.
