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CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management. This program covers a wide range of topics, including dealership operations, sales strategies, automotive marketing, technology advancements, and customer experience. With practical advice and actionable tips, CBT Now helps automotive retail professionals navigate the competitive market and optimize their strategies.CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management.

CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management. This program covers a wide range of topics, including dealership operations, sales strategies, automotive marketing, technology advancements, and customer experience. With practical advice and actionable tips, CBT Now helps automotive retail professionals navigate the competitive market and optimize their strategies.CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management. This program covers a wide range of topics, including dealership operations, sales strategies, automotive marketing, technology advancements, and customer experience. With practical advice and actionable tips, CBT Now helps automotive retail professionals navigate the competitive market and optimize their strategies.

Navigating trade-in objections: why slow and steady win the race — Sean Gardner | Joe Verde Group

Trade-in negotiations can be tricky for salespeople to navigate, as a disappointing appraisal can quickly sour the client relationship. How can dealership teams set realistic...

Educating the public on the strengths of franchised dealerships — Coulter McMahen | LADA

The Louisiana Automobile Dealers Association (LADA) plays a critical role in the state's retail automotive environment, working with legislators to preserve the franchise model...

Take back control of your dealership’s auto loan process

On this episode of CBT Now, host Jim Fitzpatrick is joined by Steve Burke, CEO of Agora Data, and Becky Chernek, finance and insurance...

How salespeople can prioritize consumer outcomes over product features and benefits – Matt Easton | Easton University

Selling your features and benefits is dead in 2024, and selling the value is on life support, says sales coach and Easton University founder...

How sales teams can outperform the competition and close more deals – Sean Gardner | Joe Verde Group

Inventory management is no longer a major issue for many dealerships. Therefore, one key factor in achieving success today is the ability to outperform...

Experian’s finance report shows increasing consumer preference for EVs – Melinda Zabritski | Experian

Experian's latest State of the Automotive Finance Market Report indicates that an increasing number of consumers are opting for EVs. To provide more insights...