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What the California car market can tell dealers about 2023 — Brian Maas, CNCDA

California is the most populated state in the U.S. with thousands of dealerships serving incredibly diverse demographics, which explains why storeowners pay close attention to automotive retail news from the region. Brian Maas is the President of the California New Car Dealers Association (CNCDA), and has years of car business experience in the state. CBT News anchor Jim Fitzpatrick was able to sit down with Maas at the 2023 Nada convention to hear what lies ahead for his colleagues in the CNCDA, and to hear his personal insights into the car market.

Key takeaways:

1. Maas says the CNCDA will work to answer dealership questions on topics such as competition between OEMs and dealers, warranty reimbursement, EV charging infrastructure and more in 2023.

2. Maas notes that CNCDA will often encounter problems ahead of the industry, a result of its home state’s massive population, making the region an excellent predictor for challenges affecting the entire nation.

3. Although California accounts for 40% of U.S. EV sales, Maas notes that newer automakers, such as Rivian and Polestar, have yet to effectively penetrate the market.

4. California is one of several states which intends to ban sales of gas-powered vehicles by 2035.

5. Maas remains uncertain if rapid EV adoption, at least to the level some analysts predict, will be sustainable, arguing that the country’s energy infrastructure lags far behind the necessary growth.

“…Associations across the country aren’t going to stand by if OEMs push the envelope too far.” — Brian Maas

Notable background:

Brian Maas is the President of the California New Car Dealers Association, which represents more than 1,200 dealerships. He was recently appointed to Chairman of the Automotive Trade Association Executives.

Click here for more 2023 NADA Show coverage on CBT News.

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Colin Velez
Colin Velez
Colin Velez is a staff writer/reporter for CBT News. After obtaining his bachelor’s in Communication from Kennesaw State University in 2018, he kicked off his writing career by developing marketing and public relations material for various industries, including travel and fashion. Throughout the next four years, he developed a love for working with journalists and other content creators, and his passion eventually led him to his current position. Today, Colin writes news content and coordinates stories with auto-industry insiders and entrepreneurs throughout the U.S.

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