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Overlooked Sales in the Service Department

The backbone of sales is prospecting, constantly looking for new sales opportunities. Let’s do some prospecting close to home, in the service department. If...

WardsAuto: The Things They Teach in College These Days

Elgie Bright educates dealership principals and managers of the future. He heads the automotive marketing and management department at Northwood University in Midland, MI. Many...

CBT News – May 29, 2015

On today's show: - Why one dealership centers their sales team recruiting around their online reputation - Richard Holland discusses the lessons dealers can learn from...