Tag: Northwood University
$2 million donation to Northwood University will change student lives
Recently, Northwood University received a collection of 35 classic cars worth more than $2 million from a local Michigan couple. Today on Inside Automotive,...
WardsAuto: The Things They Teach in College These Days
Elgie Bright educates dealership principals and managers of the future.
He heads the automotive marketing and management department at Northwood University in Midland, MI. Many...
Does dealership recruitment need to improve?
Norma Benavides, a manager trainee at Rockwall Ford in Texas, was highly recruited by several auto groups before and after her graduation from Northwood...
Does dealership recruitment need to improve? | The Story of August’s...
On today's CBT Newscast for Thursday, September 7th, 2017:
Does dealership recruitment need to improve?
Norma Benavides, a manager trainee at Rockwall Ford in Texas, was...
Steve Finlay w/ Ward’s Auto discusses F&I contest at Northwood University
Northwood University students take this contest seriously.After all, they’re fledgling entrepreneurs in the school’s unique automotive marketing and management program and the prize is...
CBT News – August 26, 2015
On today's show:
PCG Consulting CEO Glenn Pasch on the online digital marketing course that's perfect for your busy schedule
John Sternal, Director of...
CBT News – May 1, 2015
On today's show:
- Northwood University Department Chair for Automotive Marketing, Elgie Bright, discusses what is being taught to tomorrow's dealership leaders
- Larry Dorfman, CEO...
