TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2400.37%
HMC24.340-0.14%
TM192.320-3.76%
CVNA409.0506.03%
PAG160.4200.42%
LAD274.920-1.47%
AN203.0700.1%
GPI341.3901.61%
ABG203.0601.05%
SAH71.8400.62%


Northwood University

Northwood University’s International Auto Show returns for its 62nd year, running September 19–21. Join us on today's CBT Now to learn more!

Students lead the charge: Northwood University prepares for 62nd International Auto Show

- August 19, 2025
Northwood University’s International Auto Show returns for its 62nd year, running September 19–21, continuing a six-decade tradition of showcasing automotive innovation. The fully student-run event draws a mix of car...
Daily Automotive News CBT Now
On today's episode of Inside Automotive, Northwood University students Colin Kubik and Alex Mazon discuss key issues facing the industry.

Northwood University students share insights on the future of the auto industry, EV adoption, and dealership careers

- October 17, 2024
In a dynamic conversation on today's episode of Inside Automotive, Northwood University students Colin Kubik and Alex Mazon delve into the key issues facing the automotive industry today. From the...
Inside Automotive Featured
Today we sat down with Colin Kubik and Alex Mazon, to gain insight into Northwood University’s 61st International Auto Show.

Students Colin Kubik, Alex Mazon discuss the upcoming 2024 Northwood University International Auto Show

- September 18, 2024
In this exclusive episode of Inside Automotive, Jim Fitzpatrick sat down with Colin Kubik, Student and Public Relations Chair,  and Alex Mazon, General Chair for Northwood University’s 61st International Auto...
Inside Automotive Daily Automotive News
The Northwood University community is deeply saddened to announce the loss of David Fry. He passed away on Tuesday, December 19, 2023.

Northwood University honors the life of long-time, former president David Fry

- December 21, 2023
The Northwood University community is deeply saddened to announce the loss of David Fry, a respected educator, inspiring leader, and beloved figurehead. Fry served as Northwood's CEO and President from...
Headlines Articles
On today’s edition of Inside Automotive, we’re joined in the studio by Elgie Bright from Northwood University, and vAuto's, Patrick Janes.

How Northwood University leaders continuously enrich the lives of students

- May 24, 2023
Thanks for tuning in for another episode of Inside Automotive, exclusively on CBT News. On today’s show, we’re joined in the studio by Automotive Aftermarket and Management Chair for Northwood University Elgie Bright,...
Daily Automotive News Inside Automotive
Northwood University is gearing up for the 60th International Auto Show. On today's Inside Automotive, two of those students tell us more.

Northwood University students discuss upcoming auto show

- May 17, 2023
Northwood University students are gearing up for the 60th Northwood University International Auto Show. This annual event is the largest outdoor new car auto show organized entirely by students. On...
Inside Automotive Featured
Northwood University

$2 million donation to Northwood University will change student lives

- December 21, 2022
Recently, Northwood University received a collection of 35 classic cars worth more than $2 million from a local Michigan couple. Today on Inside Automotive, we're joined by the Chief Development...
Management & Leadership Inside Automotive
WardsAuto

WardsAuto: The Things They Teach in College These Days

- September 14, 2017
Elgie Bright educates dealership principals and managers of the future. He heads the automotive marketing and management department at Northwood University in Midland, MI. Many Northwood graduates work in auto-retailing, including...
Daily Automotive News Auto News
recruitment

Does dealership recruitment need to improve?

- September 7, 2017
Norma Benavides, a manager trainee at Rockwall Ford in Texas, was highly recruited by several auto groups before and after her graduation from Northwood University in May of this year....
Management & Leadership Auto News
newscast

Does dealership recruitment need to improve? | The Story of August’s Auto Sales | Used-Car Prices to Reach New Record High

- September 7, 2017
On today's CBT Newscast for Thursday, September 7th, 2017: Does dealership recruitment need to improve? Norma Benavides, a manager trainee at Rockwall Ford in Texas, was highly recruited by several auto groups...
Daily Newscast

Latest Articles

Sale of stakes in Bugatti Rimac and Rimac Group marks latest move in Porsche CEO Michael Leiters' sweeping turnaround effort.
Latest Articles 04/24/26

Porsche sells Bugatti Rimac stakes as it shifts focus to gas, hybrid models

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%
Latest Articles 04/24/26

Ford boosts U.S. assembly, Stellantis prioritizes turnaround strategy, Hyundai profit drops 24%

Toyota Mobility Foundation Names Innovators in Clean Freight as Detroit Winners of Global Sustainable Cities Challenge
Latest Articles 04/24/26

Toyota Mobility Foundation names innovators in clean freight as Detroit winners of Global Sustainable Cities Challenge

Baumann Auto Group
Latest Articles 04/24/26

Baumann Auto Group acquires Firelands Chevrolet of Norwalk in Ohio

Ford doubles down on U.S. assembly as trade policies shift industry strategy
Latest Articles 04/24/26

Ford doubles down on U.S. assembly as trade policies shift industry strategy

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
Latest Articles 04/24/26

Stellantis to prioritize four core brands in turnaround strategy, sources say

Hyundai's profit drops 24% as tariffs, weak global demand persist 
Latest Articles 04/24/26

Hyundai’s profit drops 24% as tariffs, weak global demand persist 

The latest JD Power-GlobalData forecast shows a decline in new car sales in April, but you can blame last year's tariff panic, not today's buyers.
Latest Articles 04/24/26

New car sales drop 7.3% in April, but don’t blame buyers

2026 Subaru Outback: Rugged evolution meets everyday practicality
Latest Articles 04/24/26

2026 Subaru Outback: Rugged evolution meets everyday practicality

Autonomous
Latest Articles 04/24/26

Autonomous future back in focus as Waymo expands, Uber reinvests billions


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.