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How to Help a Defensive Customer
On this week's episode of Straight Talk, David Lewis talks about how to help the defensive customer you serve and reduce their fear so...
Be a Champion this Saturday

What did you think about when you woke up this morning? Did you want to climb back into bed or did you wake up...
Creating a Comfortable Environment for Your Customer
On today's episode of Kain & Co., David Kain discusses selling the appointment and creating an environment that your customer will be comfortable in.
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Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.
VIDEO TRANSCRIPTION:
Brian: Welcome...
Getting the Customer to Lower Their Defenses
On this week's episode of Straight Talk, David Lewis talks about how to deal with obstacles put in place by the customer and getting...
The Power of Voicemail | 2020 Update

On this week's episode of Kain & Co., David Kain talks about the power of voicemail during the follow-up and how you can leverage...
Creating a Brand Promise
On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...
Help Your F&I Office Perform Consistently with These Key Strategies
On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a...
Utilizing Modern Technology in Auto Retail
On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...
Inspiring Your Customers Through Messaging
On this week's episode of Kain & Co., David Kain talks about how messaging your customers and responding quickly can inspire them to engage...
