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Botched Bronco reservation shows why signed sales agreements are so important

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A custom order for a new Ford Bronco went sideways for both the customer and the dealership. According to a lengthy forum conversation on Bronco6G.com, a poster by the moniker of ‘Sherminiator’ allegedly ordered a 2021 Ford Bronco Big Bend Series from his local dealership, DCH Ford of Eatontown in New Jersey. Sherminiator, whose real […]
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Mosley

Cory Mosley on the steps car dealers can take today for...

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What does the industry look like five years from now beyond the shortages and high profits we’re experiencing now? On today’s show we’re pleased to welcome Cory Mosley, Founder of Mosley Strategy Group and award-winning business growth strategist and coach, to discuss trends, profitability, and his recommendations for dealers today. A lot of dealerships have […]
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Jackson

CADA Pres. Tim Jackson on how his dealer members are managing...

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Dealers have had less inventory on their lots which has been a large concern for many. So where do we go from here as we head into a new year and what do dealer associations have to say about it? On today’s show, we are pleased to welcome Tim Jackson, President, and CEO of the […]
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dealers

How car dealers can focus on customer retention amid inventory challenges

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Earlier this month, the National Automotive Dealers Association (NADA) released its analysis of two studies recently conducted, including one that involved interviews with consumers and another that involved interviews with dealers. The studies give us some insight into the mindsets of both groups and how dealers can use the data to maintain and grow their […]
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social distancing

Dealers will Need to Innovate in Coronavirus Recovery

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The United States is in the thick of the novel coronavirus pandemic, and experts are unsure when social distancing practices will be loosened. What’s clear is that the nation has a long way to go – several weeks or months – before Americans will be free to resume normal activities outside their home like shopping […]
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