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coach

Anybody Can Coach Customer Service if They Have the Right Approach

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In a previous article I wrote about dealing with angry customers by acknowledging their concerns, responding with what you can do versus what you can’t do, and transitioning into a resolution or closing out the matter altogether.  That method is the A.R.T. method and it’s a very effective tool if you can learn to master […]
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attribution

Marketing and Sales Attribution

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On this week’s episode of Auto Marketing Now, Brian Pasch talks about the latest updates in marketing and sales attribution as well as strategies and techniques to help dealers understand which marketing investments drove customers into the showroom.
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