Thursday, January 27, 2022
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customers

Report identifies six customer journey challenges the auto industry faces

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Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as ownership experience. Some areas like a seamless transition in an omnichannel sales environment have seen great strides made while other areas of auto retail seem the same as they did decades […]
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dealer

Most are ready to buy within three weeks of first...

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A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust, Transparency & the Transaction” discovered that 75% of car shoppers are prepared to make their car purchase within three weeks of making first contact with a dealership. High on the list of […]
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dealers

Consumer and dealer sentiment improving in new report

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Consumers are becoming less concerned about the effects of COVID-19 when it comes to shopping for a vehicle, according to a Sept 22 Cox Automotive report. Data shows that shoppers are increasingly comfortable visiting dealerships for both the service department and the showroom. At the same time, dealers are experiencing positive trends in both digital […]
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Labor Day

Labor Day Sales Volume Expected to be High and Sedans...

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Topsy-turvy: that’s how car sales can be summed up for 2020. But according to a Cars.com survey in late August, the coming weekend is expected to be another high-volume period for the auto industry. What’s typically one of the busiest sales weekends of the year could see September numbers start out very strong. Zo Rahim, […]
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Vehicles

CarGurus Report: 70 Percent of Consumers Are Actively Searching for...

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According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these sales decreases may be the norm for the rest of 2020. Nevertheless, these numbers don’t tell the whole story about what is happening with potential car buyers. While some may not […]
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subprime

Working with Subprime Shoppers Part of the New Normal?

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The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business and consumers alike. Retailers like JC Penney, J Crew, and Neiman Marcus have filled for bankruptcy among the disruption, and Fitch Ratings forecasts that institutional loan default rates will climb from […]
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car buyers

Used Car Buyers Still Prefer Buying at Dealership, Not Online

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Tech advances in automotive retail have expanded a customer’s buying options. Online lead generation and hours of research have streamlined the time it takes a customer in the showroom to buy a car. That’s especially true for new cars, but the pre-owned market is online as well. The largest example in the United States is […]
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Holiday Sales

3 Ways to Boost Holiday Sales at Your Dealership

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The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend copious amounts of money on gifts, decorations, and donations of many kinds. With all of this going on, buying a car is often the last thing on shoppers’ minds. If not […]
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