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Report identifies six customer journey challenges the auto industry faces

Customer feedback and surveys have unveiled areas in the auto retail industry that need to change for a better sales experience as well as...

Most are ready to buy within three weeks of first dealer...

A study released Thursday shows that the majority of car shoppers are deeper into the sales funnel than dealers often think. The Automotive Buyer Study 2021 by Marchex titled “Trust,...

Consumer and dealer sentiment improving in new report

Consumers are becoming less concerned about the effects of COVID-19 when it comes to shopping for a vehicle, according to a Sept 22 Cox...
Labor Day

Labor Day Sales Volume Expected to be High and Sedans Surge

Topsy-turvy: that’s how car sales can be summed up for 2020. But according to a survey in late August, the coming weekend is...

CarGurus Report: 70 Percent of Consumers Are Actively Searching for Vehicles

According to the Wall Street Journal, most automakers reported declines in sales during this year’s second quarter. The numbers may look bleak, and these...

Working with Subprime Shoppers Part of the New Normal?

The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business...
car buyers

Used Car Buyers Still Prefer Buying at Dealership, Not Online

Tech advances in automotive retail have expanded a customer’s buying options. Online lead generation and hours of research have streamlined the time it takes...
Holiday Sales

3 Ways to Boost Holiday Sales at Your Dealership

The holidays are a hectic time of year. Stress runs rampant with obligations to attend parties and events, along with the expectation to spend...