TSLA426.0108.16%
GM78.7901.58%
F14.9301.26%
RIVN14.2200.07%
CYD57.3501.69%
HMC26.4700.21%
TM189.080-0.58%
CVNA68.2803.89%
PAG164.7303%
LAD276.5802.05%
AN189.9803.55%
GPI326.1806.07%
ABG187.7202.34%
SAH78.1602.26%
TSLA426.0108.16%
GM78.7901.58%
F14.9301.26%
RIVN14.2200.07%
CYD57.3501.69%
HMC26.4700.21%
TM189.080-0.58%
CVNA68.2803.89%
PAG164.7303%
LAD276.5802.05%
AN189.9803.55%
GPI326.1806.07%
ABG187.7202.34%
SAH78.1602.26%
TSLA426.0108.16%
GM78.7901.58%
F14.9301.26%
RIVN14.2200.07%
CYD57.3501.69%
HMC26.4700.21%
TM189.080-0.58%
CVNA68.2803.89%
PAG164.7303%
LAD276.5802.05%
AN189.9803.55%
GPI326.1806.07%
ABG187.7202.34%
SAH78.1602.26%


Retail Automotive

Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.

Stellantis to prioritize four core brands in turnaround strategy, sources say

- April 24, 2026
On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared...
Global Industry News Articles
Hyundai's profit drops 24% as tariffs, weak global demand persist 

Hyundai’s profit drops 24% as tariffs, weak global demand persist 

- April 24, 2026
On the Dash: Tariffs remain a major risk to profitability, even with reduced rates, affecting pricing and margins. Hybrid and SUV demand in the U.S. continues to outperform, signaling stable...
EVs & Technology Articles
2026 Subaru Outback: Rugged evolution meets everyday practicality

2026 Subaru Outback: Rugged evolution meets everyday practicality

- April 24, 2026
The 2026 Subaru Outback enters the new model year with a clear shift in identity. Subaru has pushed this longtime wagon-based favorite further into SUV territory, giving it a tougher...
New Car Reviews Vehicle Walkthroughs
Autonomous

Autonomous future back in focus as Waymo expands, Uber reinvests billions

- April 24, 2026
Welcome back to the latest episode of The Future of Automotive on CBT News, where we put recent automotive and mobility news into the context of the broader themes impacting the industry. I’m...
EVs & Technology Future of Automotive
Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities

Cox Automotive to acquire Fullpath to expand AI-driven marketing, data capabilities

- April 23, 2026
On the Dash: AI-driven data platforms will become central to dealership marketing and customer engagement strategies. Unified data ecosystems can reduce inefficiencies and improve campaign performance. Expect increased pressure to...
Automotive Marketing Articles
Detroit 3 release CEO pay, Tesla bets big on self-driving tech, Near-new used car sales soar

Tesla boosts AI spending, Amazon Autos expands, Rivian ramps R2 production

- April 23, 2026
Top Stories  Tesla ramps up AI spending to $25B, signals near-term cash pressure. Read More Amazon Autos expands to six brands, reshaping online car buying. Read More Rivian begins R2 production, taking aim...
Daily Newscast
Tesla ramps up AI spending to $25B, signals near-term cash pressure

Tesla ramps up AI spending to $25B, signals near-term cash pressure

- April 23, 2026
On the Dash: Tesla’s pivot to AI and autonomy signals long-term disruption but near-term margin pressure across the EV segment. Increased competition and pricing pressure highlight the importance of value...
EVs & Technology Articles
Amazon Autos expands to six brands,

Amazon Autos expands to six brands, reshaping online car buying

- April 23, 2026
On the Dash: Digital retail is accelerating, but dealers remain essential for fulfillment and compliance. Operational discipline is critical to avoid conflicts between online and showroom sales. Advertising and lead...
Digital Retailing Articles
Scott Simons powers massive 280% gain at once-struggling Chevrolet GMC store

Scott Simons powers massive 280% gain at once-struggling Chevrolet GMC store

- April 23, 2026
Just months after acquiring an underperforming Chevrolet GMC dealership in a small North Carolina market, Scott Simons and his team at Simons Chevrolet GMC have achieved 280% of their new...
Dealer Interviews Inside Automotive
The Trade Desk, automotive marketers, automotive advertising,

3 recommendations for modern automotive marketers

- April 23, 2026
For decades, automotive advertising has operated within a familiar structure: National campaigns led by original equipment manufacturers (OEMs), regional marketing managed by dealer associations, and hyper-local promotions executed by individual dealerships. This framework, known as tier 1, tier...
Automotive Marketing Publishing Partners


Latest Articles

Bojangles Installs First EV Charging Station, Redefining the Roadside Stop with a New “Charge-and-Dine” Experience (1)
Latest Articles 05/22/26

Bojangles installs first EV charging station, redefining the roadside stop with a new “charge-and-dine” experience

UAW pushes tougher USMCA rules, Ford pauses F-150 production, J.D. Power sees resilient auto sales
Latest Articles 05/22/26

UAW pushes tougher USMCA rules, Ford pauses F-150 production, J.D. Power sees resilient auto sales

UAW presses for tougher U.S. manufacturing rules ahead of USMCA talks
Latest Articles 05/22/26

UAW presses for tougher U.S. manufacturing rules ahead of USMCA talks

Ford halts F-150 production at Dearborn plant after stamping issue
Latest Articles 05/22/26

Ford halts F-150 production at Dearborn plant after stamping issue

J.D. Power forecasts resilient U.S. auto sales despite affordability concerns
Latest Articles 05/22/26

J.D. Power forecasts resilient U.S. auto sales despite affordability concerns

Waymo halts Atlanta robotaxi service after vehicle drives into flooded road
Latest Articles 05/22/26

Waymo halts Atlanta robotaxi service after vehicle drives into flooded road

2026 Toyota Corolla XSE: Smart, efficient, and still playing it safe
Latest Articles 05/22/26

2026 Toyota Corolla XSE: Smart, efficient, and still playing it safe

The 60-second heist: How high-tech car theft is exploding in America, and why no one is talking about it
Latest Articles 05/22/26

The 60-second heist: How high-tech car theft is exploding in America, and why no one is talking about it

Big brother on the road: The growing backlash against license plate surveillance
Latest Articles 05/22/26

Big brother on the road: The growing backlash against license plate surveillance

Stellantis unveils bold $70B turnaround plan, promises 9 new vehicles under $40k
Latest Articles 05/21/26

Stellantis unveils bold $70B turnaround plan, promises 9 new vehicles under $40k


CBT News
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.