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marketing manager

Struggles of a Marketing Manager

“What is the role of a marketing manager?” This question came up at a recent training event for 20 newer marketing managers. Their experience ranged...
accessories

Is There Value in Aftermarket Accessories and Performance Upgrades?

According to a recent study by the Specialty Equipment Market Association (SEMA), young car enthusiasts ages 16 to 24 spend $7.2 billion each year...
COVID-19

What the 2008 Recession Can Tell Us About The Impact of COVID-19 on Auto...

Can we learn a bit about the future of the automotive industry from lessons of the past? The recession of 2008 could tell us...
new carvideo

vAuto’s Brian Finkelmeyer Discusses New Car Market Insights and Inventory Strategies

Dealers are facing a unique situation in many markets, where consumer demand is actually higher than supply according to Cox Automotive’s Bureau of Economic...
CarvanaACCESS

CarvanaACCESS: Carvana Yet Again Aiming to Revolutionize Car Sales

It is no surprise that Carvana has been working to revolutionize auto sales since its foundation in 2013, from its vending machine car sales...

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success driver for Kain Automotive....

Creating a Frictionless Online Car Buying Experience

There is still a lot unknown about how the Coronavirus will continue to affect American lives, industries, and consumerism. However, dealers can assume that...

Making the Commitment to Provide a Top-Tier Customer Experience

On this week’s episode of Kain & Co., host and President of Kain Automotive, David Kain discusses the necessary changes to the customer experience brought...

May Kerrigan Report: How the Buy/Sell Market Fared in Q1

Today on CBTNews.com for Wednesday, June 10th, 2020: May Kerrigan Report: How the Buy/Sell Market Fared in Q1 Welcome to the Kerrigan Advisors Market Update with...