Skip the Jargon When Selling Cars
Anyone who is an expert in his or her field or who has a passion for what they do knows how difficult it can...
What Can a Board of Advisors do For Your Dealership?
When you think of a board of directors, you probably think of a big corporation with shareholders and responsibilities for reporting to the SEC....
How Gen Z Changes the F&I Approach and Tips on How to Adapt
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage...
Five Tips for Handling Internal Staff Transitions Within Your Dealership
In an ideal world, today's entry-level employees would always become tomorrow's senior leaders at your dealership. Ultimately, many factors impact whether an employee makes...
Employee Onboarding: Five Things Dealership Owners Should Do with New Hires During Week One
It is true what they say; you never have another chance to make an excellent first impression. At your dealership, the onboarding and training...
Overcoming Your Self-Objection
What's the biggest objection that you're going to get today? Price? Payments? Interest rate? Jonathan Dawson says that your biggest objection might actually be...
Do You Have Skin in the Game?
If you have some type of investment in something, you're more likely to take it seriously. On this week's episode of On the Mark,...
Leveraging Video For All Occasions
Most of us walk around every day with a phone in our pocket, taking videos of just about everything that peaks our interest. On...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
