Dull F&I Meetings? Here are 4 Ways to Make Them a Can’t Miss Experience
Meetings. Love them or hate them, they are a necessary evil in any business. Dealerships are not immune, and most meetings seem to revolve...
Five Ways to Turn Customers into Ambassadors for Your Dealership Brand
What is more powerful than well-drafted ad copy, video content, or a social media post about your dealerships discounts? You may be surprised to...
The Importance of Communicating Digitally With Automotive Consumers
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along...
Setting Up Your Dealership Teams for Success: Six Ways to Begin Building Strong Teams...
Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just...
The 4 Marketing Tips Your Dealership Should Focus on to End the Year Strong...
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no...
The Active Delivery Process
On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick is once again joined by guest host Michael Roppo, President of Automotive Management Resources....
Don’t Be Like Everyone Else On The Demo Drive
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
The Steps to Negotiating
On this week's episode of On the Mark, Mark Tewart talks about having a gameplan when it comes to negotiating and knowing how you...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
