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Strengthen car shopper confidence with transparent penny-perfect payments

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The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
car dealers

How car dealers can better source used car inventory in 2022

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Dealerships faced major headwinds in 2021 as an anticipated shortage of critical vehicle components like semiconductor chips put the brakes on new car production. This challenged car dealers to turn their attention toward used cars and building their inventories in a hyper-competitive marketplace required creativity. New-vehicle sales in 2021 neared 14.9 million units, according to […]
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sales

US new vehicle sales in November are down once again

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Auto sales are yet again being hindered by the ongoing supply chain issues, with a handful of automakers reporting notable drops in sales for the month of November. While a lack of sales sometimes comes when there is a drop in demand, consumers are still eager to buy new vehicles. However, they cannot find the […]
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online

How to sell better than your online-only competition

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As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need to contend with. Rapid digitalization due to the pandemic led to the growth of online-only retailers. In the first six months of 2020, Carvana, Shift, and Vroom collectively experienced a 36% […]
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travel

Holiday travel in full swing this Thanksgiving, and driving is preferred...

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Normal driving habits and commuting have not yet returned to pre-pandemic levels. According to the Hankook Tire Gauge Index from September 2021, just 36% of Americans are driving daily compared with 48% just five months earlier. Before COVID-19, 61% of drivers were on the road every day. But those statistics are not representative of holiday […]
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Hoffman

Hoffman Auto Group celebrates 100 years in the business: Co-Chairman Bradley...

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Hoffman Auto Group, based in Connecticut, is celebrating 100 years in the business this year. From a single Ford store in 1921, the family-owned...
inventory

The importance of utilizing marketing as a communication tool during inventory...

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Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you experts to weigh in on marketing trends and they join us now to follow up on the discussion. We’ll also get into some changes you […]
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dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
talent

Using better marketing to attract better talent

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Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the pandemic, some blame government assistance, or that people have decided to change careers. Regardless of the reason, this can be a struggle for many companies, especially automotive dealerships. Lack of quality candidates for sales, service, or management. […]
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David Long

Calif. dealer David Long on the new strategies he’s adopted to...

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At the tail end of last year, we talked to David Long and he said business was up and inventory was balancing out. Is that still the case today? On today’s show, we’re checking back in with the Executive General Manager of Hansel Auto Group and Veteran of the retail automotive industry, David Long.  I […]
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