Saturday, October 23, 2021
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inventory

The importance of utilizing marketing as a communication tool during...

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Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you experts to weigh in on marketing trends and they join us now to follow up on the discussion. We’ll also get into some changes you […]
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online

How to sell better than your online-only competition

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As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need to contend with. Rapid digitalization due to the pandemic led to the growth of online-only retailers. In the first six months of 2020, Carvana, Shift, and Vroom collectively experienced a 36% […]
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dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
talent

Using better marketing to attract better talent

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Countless articles and news stories focus on the lack of workers for many businesses today. Some blame the pandemic, some blame government assistance, or that people have decided to change careers. Regardless of the reason, this can be a struggle for many companies, especially automotive dealerships. Lack of quality candidates for sales, service, or management. […]
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David Long

Calif. dealer David Long on the new strategies he’s adopted...

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At the tail end of last year, we talked to David Long and he said business was up and inventory was balancing out. Is that still the case today? On today’s show, we’re checking back in with the Executive General Manager of Hansel Auto Group and Veteran of the retail automotive industry, David Long.  I […]
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employees

Best practices for hiring at your car dealership

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People are quitting their jobs, and the pandemic didn’t help. But it’s not necessarily about the pandemic or even low pay. In a 2019 study, the NADA said that auto dealerships paid, on average, 23% higher wages than in the non-auto segment. And 2020 has only increased wages. No, it’s more than money. NPR says, “Many are […]
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chip shortage

Cost of chip shortage expected to double, but Musk sees...

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In May 2021, AlixPartners predicted that the chip shortage plaguing the auto industry since the middle of the pandemic would end up costing the auto industry $110 billion US in lost revenue through the year, a figure that inflated from an initial $60.6 billion predicted in January. The global consulting firm has updated their estimated […]
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experience

How reducing friction in the customer experience benefits car dealers

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Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock to anyone that both new and used car buyers found the pared-down shopping process more efficient and less time-consuming. At the core for many shoppers who left the dealership satisfied are […]
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Zabritski

Experian’s Melinda Zabritski reveals trends from the Q2 State of...

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The auto finance market is returning to pre-pandemic levels, according to Experian’s Q2 State of the Automotive Finance Market report. So what does this mean for the industry overall? On today’s show, we’re pleased to welcome Melinda Zabritski, Senior Director of Automotive Financial Solutions for Experian. Melinda serves as Experian’s primary analyst for key automotive […]
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car dealer

From despair to determination: One steadfast car dealer’s journey through...

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After being ousted from his family’s store surrounding the 2008 recession, car dealer John Allen was determined to come back to the building that bore his family name. With his incredible story of determination and doubling store sales and profits along the way, it’s easy to see why he was named to Automotive News’ 40 […]
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