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Strengthen car shopper confidence with transparent penny-perfect payments

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The financing process during the car buying journey often causes the most friction for car shoppers, especially when buying online. Consumers today demand trust...
car dealers

How car dealers can better source used car inventory in 2022

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Dealerships faced major headwinds in 2021 as an anticipated shortage of critical vehicle components like semiconductor chips put the brakes on new car production....
sales

US new vehicle sales in November are down once again

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Auto sales are yet again being hindered by the ongoing supply chain issues, with a handful of automakers reporting notable drops in sales for...
online

How to sell better than your online-only competition

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As transaction prices on new and used vehicles soar, competition for today’s auto buyers is fierce. But it’s not just local competitors dealers need...
travel

Holiday travel in full swing this Thanksgiving, and driving is preferred...

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Normal driving habits and commuting have not yet returned to pre-pandemic levels. According to the Hankook Tire Gauge Index from September 2021, just 36%...
Hoffman

Hoffman Auto Group celebrates 100 years in the business: Co-Chairman Bradley...

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Hoffman Auto Group, based in Connecticut, is celebrating 100 years in the business this year. From a single Ford store in 1921, the family-owned...
inventory

The importance of utilizing marketing as a communication tool during inventory...

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Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
dealers

Market Scan’s Rusty West on how car dealers can differentiate themselves...

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It is clear that consumers’ actions drive change. Consumers prefer to buy a vehicle from their couch, or at the very least, shop for...
David Long

Calif. dealer David Long on the new strategies he’s adopted to...

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At the tail end of last year, we talked to David Long and he said business was up and inventory was balancing out. Is...
employees

Best practices for hiring at your car dealership

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People are quitting their jobs, and the pandemic didn't help. But it's not necessarily about the pandemic or even low pay. In a 2019 study,...