Tuesday, January 18, 2022
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online

Where to focus the online journey for pickup truck buyers

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Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set of shoppers. While having inventory might be the best way to capture buyers in this segment right now, the competition is fierce. Certain aspects of the online experience can either help […]
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digital storefront

Tips to keep your car dealership’s digital storefront updated

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Is your dealership’s digital storefront pulling in the number of customers to meet your quarterly plan? Or do you find one department doing all the heavy lifting and other areas just maintaining or – at worst – not involved at all? It may be time to consider what’s wrong. It’s essential to balance your marketing […]
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digital retailing

Why Did it Take a Pandemic for Dealers to Embrace...

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Recently, I had a conversation with a friend who heads up a large technology firm which provides Digital Retailing software to auto dealerships. He mentioned due to the current situation with the quarantines or stay-at-home orders in some states many dealers have had to shut the sales floor, or even their entire dealership. Despite this, […]
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online experience

Offer a Customized Online Experience at Your Dealership – Paul...

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Every dealer wants to make sure their dealership has a great online and offline customer experience. On today’s show, we are joined by Paul Wagner, Founder, and CEO Of CloudEngage, A company that has been helping automotive retailers to enhance their online experience. As we mentioned, every dealer wants to make sure their customer experience […]
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