Are you still trying to sell customers?
If insanity is doing the same thing over and over again and expecting different results, it’s time to stop the insanity of the majority of dealership marketing. Today’s customers don’t...
TSLA406.18017.28%
GM82.6004.55%
F12.9850.545%
RIVN17.4310.5414%
CYD43.8601.5381%
HMC25.2150.855%
TM219.4006.54%
CVNA390.43028.19%
PAG163.6407.62%
LAD287.26512.39501%
AN210.79012.5%
GPI352.54017.06%
ABG213.7609.67%
SAH71.3954.025%
TSLA406.18017.28%
GM82.6004.55%
F12.9850.545%
RIVN17.4310.5414%
CYD43.8601.5381%
HMC25.2150.855%
TM219.4006.54%
CVNA390.43028.19%
PAG163.6407.62%
LAD287.26512.39501%
AN210.79012.5%
GPI352.54017.06%
ABG213.7609.67%
SAH71.3954.025%
TSLA406.18017.28%
GM82.6004.55%
F12.9850.545%
RIVN17.4310.5414%
CYD43.8601.5381%
HMC25.2150.855%
TM219.4006.54%
CVNA390.43028.19%
PAG163.6407.62%
LAD287.26512.39501%
AN210.79012.5%
GPI352.54017.06%
ABG213.7609.67%
SAH71.3954.025%
marketing
5 ways to align your auto marketing strategy with customer needs
When it comes to marketing, the customer is always right. But what happens when the needs of the customer and the business are out of alignment? The way we shop,...
How to unlock the power of digital communication tech with Digital Air Strike CEO Alexi Venneri
Welcome to another edition of Inside Automotive with Jim Fitzpatrick. Communicating with car buyers today is about more than showing and selling a product—it's about establishing long-term relationships and building...
Experience over price: How to boost brand and dealership loyalty – Bob Lanham | Meta
According to a recent study from Meta, 80% of people who have a good purchase experience are more likely to be loyal to the brand. Today on Inside Automotive, we’re...
How dealers can drive more customers to their inventory with Google vehicle ads – Lissette Gole & Nate Sato
Google is making things a little easier for car dealers and potential customers with the recent launch of vehicle ads. Ken Garff Automotive Group piloted the program, which shows nearby...
4 SEO tweaks for a bump in online traffic to your car dealership
In the age of digital everything, it’s all but guaranteed that car shoppers will be online from the beginning stages of their vehicle search right up to the point they...
2 emerging buyer personas that auto marketers should keep an eye on
The past few years in the retail automotive space have been filled with uncertainty for many dealers, but experts are saying that despite this uncertainty, consumers are still searching and...
How consumer privacy controls are reshaping auto marketing strategies
As privacy laws expand giving consumers more control, what type of impact is this having on you, the advertiser? And what can you do about it? Today on Inside Automotive,...
Advertising your dealership to attract new hires – Glenn Pasch | PCG Digital
On this episode of Inside Automotive, Jim Fitzpatrick speaks to Glenn Pasch, CEO of PCG Digital and automotive marketing expert. They discuss topics like the NADA Show, strategies in dealer...
Google introduces vehicle ads to help consumers find cars nearby
There is no doubt that the vast majority of today’s car buyers utilize the Internet when looking for a new vehicle, which may include initial searches and/or follow-up research on...
Latest Articles
