Tag: marketing campaign
How AI helps to retain more service customers
The current inventory shortage presents a problem for dealership service departments. Fewer new vehicle sales will translate to fewer service customers in the coming...
Ford drives a lifestyle brand growth strategy
Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford...
Capitalizing on National OEM Marketing Campaigns in Your Local Market
National vs. Regional Marketing
A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best...
