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How AI helps to retain more service customers

The current inventory shortage presents a problem for dealership service departments. Fewer new vehicle sales will translate to fewer service customers in the coming...

Ford drives a lifestyle brand growth strategy

Launching off its successful Bronco and Mustang Mach E, Ford wants to expand the brand that once partnered with Versace to sell $1,135 Ford...
marketing campaign

Capitalizing on National OEM Marketing Campaigns in Your Local Market

National vs. Regional Marketing A marketing strategy is a plan or strategy that your marketing team develops to get your dealership noticed in the best...