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leverage

Finding the Customer’s Leverage Point

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   On this week’s edition of On the Mark, Mark Tewart talks to you about defining, discovering, and exploding through your customer’s leverage point.
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f&i

6 Surprising Stats For F&I Managers That Can Help You Sell...

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F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and services that a customer may or may not ever need or use. It’s often an intangible sale. No immediate benefit, just ‘You may need this and here’s why it’s important to […]
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f&i

Consumers Are Using Their VSC and Other Products More Than You...

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F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and services that a customer may or may not ever need or use. It’s often an intangible sale. No immediate benefit, just ‘You may need this and here’s why it’s important to […]
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F&I

3 Simple Ways to Leverage F&I Online

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It’s safe to say that nearly all dealerships have an online presence (or they should!). They have inventory listed, online chat for the salespeople to connect with shoppers, and you can even schedule your next service without ever picking up the phone. Car shoppers expect their online experience with the dealer to be easy, fast, and optimized for […]
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customers

7 Ways to Leverage Existing Customers for More Sales

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Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase the sales of their dealerships, so they believe that getting new customers will make up for that. This isn’t seen as a smart or effective sales approach. Sales personnel at dealerships […]
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