Finding the Customer’s Leverage Point

On this week's edition of On the Mark, Mark Tewart talks to you about defining, discovering, and exploding through your customer's leverage point.
TSLA403.300-0.92%
GM85.7203.245%
F12.3400.39%
RIVN11.450-0.22%
CYD23.260-0.74%
HMC33.8900.21%
TM196.6301.78%
CVNA68.2959.245%
PAG212.3400.39%
LAD297.0608.37%
AN169.3405.16%
GPI259.97010.43%
ABG199.2705.74%
SAH63.6100.49%
TSLA403.300-0.92%
GM85.7203.245%
F12.3400.39%
RIVN11.450-0.22%
CYD23.260-0.74%
HMC33.8900.21%
TM196.6301.78%
CVNA68.2959.245%
PAG212.3400.39%
LAD297.0608.37%
AN169.3405.16%
GPI259.97010.43%
ABG199.2705.74%
SAH63.6100.49%
TSLA403.300-0.92%
GM85.7203.245%
F12.3400.39%
RIVN11.450-0.22%
CYD23.260-0.74%
HMC33.8900.21%
TM196.6301.78%
CVNA68.2959.245%
PAG212.3400.39%
LAD297.0608.37%
AN169.3405.16%
GPI259.97010.43%
ABG199.2705.74%
SAH63.6100.49%
leverage
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F&I managers are immediately at a selling disadvantage compared to the other profit centers in the dealership. They have to sell the products and services that a customer may or...
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It’s safe to say that nearly all dealerships have an online presence (or they should!). They have inventory listed, online chat for the salespeople to connect with shoppers, and you can...
7 Ways to Leverage Existing Customers for More Sales
Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase the sales of their dealerships, so...
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