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marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
millennial

3 Simple Ways to Help Retain Your Millennial F&I Managers

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Much has been written about and analyzed when it comes to comparing all of the major population demographics. How Boomers prefer to buy a...