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interest rate

What the Fed Interest Rate Cuts Mean for the Auto Retail Industry

On July 31, the Federal Reserve lowered its interest rate for the first time in over a decade. Now set at between 2 percent...
influencers

Increase Your Reach: The What, How, and Why of Leveraging Influencers and Brand Ambassadors...

In today's world of sales and commerce, more and more consumers are looking to their peers as well as influencers for product recommendations. While...
Sokalvideo

Developing a Strategic Ad Spend That Makes Sense for Your Budget and Market –...

 Mark Sokal, CEO of Sokal, joins Jim Fitzpatrick to discuss some of the most effective ways that dealerships can advertise their businesses in today's...
memorable customer momentsvideo

Train Your Staff to Deliver Memorable Customer Moments with These Tips from Joseph Michelli,...

 There are many factors that go into providing your clients with an excellent customer experience. We all know the big ones, product quality, convenience,...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

What to do When Customers Want to Buy for Invoice Price

On this week's episode of On the Mark, Mark Tewart talks about what to do when a customer wants to buy for invoice, being...

Data Enrichment When a Lead Comes Into Your CRM

On this week's episode of Kain & Co., David Kain talks about data enrichment and how having access to customer history data can allow...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...