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connected customer

How to Reach and Engage the Connected Customer

There's a new breed of customers buying cars today, a group that is changing the game. These "connected consumers" are typically young shoppers who...
F&I

Personality or Sales Ability? Which is More Important for F&I Success?

Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing...
customer experience

Tips for Creating a Premier Customer Experience on a Budget

Think about the last time you walked into your favorite store. What sets it apart from average or poor shopping experiences? Is it the...
personalizedvideo

How to Leverage Digital Innovation and Create Personalized Experiences for Customers – Amy Anderson...

Today on CBT News, we welcome Amy Anderson, Director of Research and Market Intelligence in Cox Automotive and Chase Abbott, Vice President of Sales...
data privacy

The Ins and Outs of Consumer Data Privacy in the Dealership

Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...