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customers

Do You Know Your Most Profitable Customers?

Did you know that on average, the top 20 percent of customers produce 69 percent of a dealership’s gross profits? These are your most...
record high

5 Ways Dealers Can Help Customers Wade Through Record High Vehicle Pricing

Many automotive analysts have projected a decrease in the number of cars sold this year. The primary reason given for this was the fear...
interview

How to Interview a Job Candidate

Have you ever hired someone only to be disappointed with their performance? If so, you may have only yourself to blame. Good talent is...
Trump

Trump Pushes for 25% Tariffs On All Foreign Vehicles

In another push for fair trade, President Donald Trump is encouraging his team to “slap 25 percent tariffs on foreign cars” as a part...
video

Using Technology to Increase Service Sales and Efficiency – Jim Roche, Xtime

CBT's own Jim Fitzpatrick sat down with Jim Roche, Senior Vice President of Marketing and Managed Services for Xtime, a Cox Automotive company, to...

Moments of Truth

Moments of truth define you as a salesperson. The way you handle certain things the customer throws at you has a direct effect on...

Doing More With Your Website Visitors

On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...

Wasted Dollars in Your Service Lounge

People live at a faster pace nowadays. How time feels to someone is relative to what their priorities are at any moment. On this...

Follow-Up Calls

On this week's episode of the Tom Stuker Show, Tom goes over the 3-day follow-up call as well as pre/post-CSI scripts and pre/post-service scripts.