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digital retailing

Digital retailing is STILL not plug-and-play

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The adoption of digital retailing tools by dealerships during the pandemic was something to see. We were forced to disrupt our normal business model,...
dealer

The unique challenges dealer groups are facing when comparing marketing reports

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On the latest episode of Auto Marketing Now, host Brian Pasch talks about the unique challenges dealer groups face when trying to compile comparison marketing...
experience

How reducing friction in the customer experience benefits car dealers

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Earlier this year, the eleventh Cox Automotive Car Buyer Journey Study was released in the midst of the pandemic. It doesn’t come as a shock...