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Securing The Sale: Five Ways Dealers Can Keep Customers Coming Back

Understanding Why We Buy Why do we buy the things we do? How do we decide to purchase items as small as a pen to...

How Football Training Camp Brings Sales

Editor's Note By Mary Welch Roger Scholfield’s father had a plaque in his used car dealership office in Augusta, Kanas. It read “Service Means Sales.” Vic Scholfield’s,...
Scholfield Honda

Service Means Sales

A Service-First Philosophy Keeps Honda Dealership Growing By Mary Welch Vic Scholfield was a visionary when it came to customer service. Scholfield, and his brother Dick, opened...