Thursday, January 20, 2022
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Where to focus the online journey for pickup truck buyers

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Trucks are one of the most profitable and desirable segments in recent years, and their popularity has continued to attract a more diverse set of shoppers. While having inventory might be the best way to capture buyers in this segment right now, the competition is fierce. Certain aspects of the online experience can either help […]
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Pasch

Brian Pasch addresses the digital marketing challenges car dealers are...

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How are you addressing your marketing measurements in today’s digital landscape? Joining us on today’s show Brian Pasch, Founder, and CEO of PCG Companies, also the host of CBT’s monthly series, Auto Marketing Now, to discuss marketing measurement challenges for car dealers and agencies today.  One of the challenges car dealers are facing, is trying […]
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newscast

Connecting with Your Customers Instantly Has Become a Vital Factor...

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 With the variety of ways to connect with customers, on a multitude of platforms, data is showing a strong pull to the growing appeal of an instant live-chat and it’s changing the future of digital retail. Consumers are excepting more from automotive websites. Recently there has been an acceleration with online usage and how the […]
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Drive Motors Hires Former Showroom Logic Chief Strategy Officer as...

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SAN FRANCISCO — Drive Motors, which builds ecommerce solutions for car dealerships, announced today that Matt Weinberg will be joining the team as Senior Vice President of Consumer Experience. Mr. Weinberg joins the company from Showroom Logic, an automotive digital-marketing company, where he was their Chief Strategy Officer. “I’m excited to join the team during this […]
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