The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing our own doubts and fears. On...
Today on CBTNews.com - Tuesday, March 24th, 2020:
David Kain, Becky Chernek, & David Lewis Weigh in on Coronavirus Challenges
On today's show, we speak to auto industry experts Becky Chernek, President...
As a car salesperson, you face a lot of competition. On this week's episode of Straight Talk, David Lewis talks about dealing with that competition and making sure that you're...
On this week's episode of Straight Talk, David Lewis talks about what it is that stops a salesperson from breaking free from the status quo and achieving great success in...
Your Service department is more successful when it puts itself in the customer’s shoes. What does that mean? David explains on today's Tip of the Day on CBT News.
VIDEO TRANSCRIPT:
All...
On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation process can make a big difference...
On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer if you can make a sarcastic...
Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of fears. On this week's episode of...
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they want to drive. Hear what David...
One of the most important parts of the sales process in the automotive industry is picking out the perfect car. As you’re walking the lot, David Lewis of David Lewis...