Conventionally, a vehicle sale kicks off with a lead, which ideally transitions into a deal. This may seem straightforward, but in reality, it's far from it. The pursuit of most...
The automotive industry is constantly evolving, influenced by market conditions, consumer preferences, and various economic factors. The current affordability crisis is no exception, as trends and data shaping vehicle ownership...
Advertising technology, or adtech, is an ever-shifting landscape. Like the rest of digital marketing, it experiences fresh changes and trends every year — and keeping up with those changes is...
Automotive retail is and always has been a complex business. Selling a car is one of the most complicated transactions out there, increasingly so when you throw online retailing into...
Automotive dealerships must prioritize upgrading their electric infrastructure to support the anticipated increase in electric vehicle (EV) sales, projected to reach 2.5 million per year in 2028. The U.S. federal...
Nearly 5,000 U.S. auto dealerships have issued a second appeal to President Joe Biden, urging him to reconsider the Environmental Protection Agency's (EPA) proposed stricter vehicle pollution standards. This appeal...
Customer Experience (CX) is created every time a customer engages with your dealership from car shopping research to ongoing service and repair work. It’s not a surprise, therefore, that CX...
In today's world of instant connectivity, the lines between physical dealerships and digital spaces, for leads and sales, are increasingly blurred. And for the last few years, dealers have been...
From sales to fixed-ops, dealership teams are ill-prepared for today's rapidly evolving automotive landscape. As was apparent throughout last year, prices are falling, competition is increasing, and customer preferences are...
For years, dealers have dealt with inefficiencies in their sales process, including bottlenecks in the sales department, consumer expectations, and information overload. Our guest today knows these problems all too...