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customers

Teaching Customers About Maintenance in the Information Age

Owner’s clinics are nothing new in the car business. Dealerships have been trying to teach new buyers about their vehicles (and the dealership’s service...
F&I

Interview Tips When Hiring F&I Managers – What to Look (and Listen For)

Interviewing for any position at a dealership is a bit of a balancing act when assessing whether or not the person will be a...
body language

Improve Your Sales Strategy by Avoiding These 3 Body Language Barriers

It’s essential to have a strong pitch. But even before you say a word, you’re already sending signals that can make or break a...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
print advertising

Is There Still Value in Print Advertising?

We’re well into the 21st century at this point, leading many to believe it’s time to ditch traditional print advertising. In this technology-fueled era,...

Why Vehicle Price is Actually Your Friend

On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...

Creating Custom Scripts to Track Engagement

On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.

Pinpointing Why the Customer Is Saying No

On this week's episode of F&I Today, Becky Chernek talks about what to do when a customer wants to stick to the base payment...

How to Increase the Effective Labor Rate of Your Shop

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how to increase the effective labor rate of...