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The key to managing customer expectations in times of uncertainty

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At a time of steep pricing hikes and supply chain issues, how are consumers managing? Today on Inside Automotive, we’re pleased to welcome back...
client objections

The difference between a ‘deal killer’ and a ‘deal pauser’ when...

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Consumers today have more options than ever before leading to many of you dealing with client objections nearly every day. But, how you respond...
loyalty marketing program

How the ‘power of the second voice’ can break down barriers...

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On the latest episode of Kain and Co., host David Kain, President of Kain Automotive, discusses the 'power of the second voice', also so known...
digital retail

Road to the Sale: The Digital Retail Checklist

Last week we wrote about Selling in the age of COVID and how this changes the traditional Road to the Sale.  The article had...
industry

The Automotive Industry’s New Normal

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As with nearly all industries, the on-going social distancing restrictions put in place to combat COVID-19 are impacting the way vehicle manufacturers and the...
trade-in

Use the Trade-In to Make the Sales Process Quicker and Easier

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There is a lot of talk today about speeding up the sales process. Even with all the improvements the automotive industry has seen over...
appointments

Best Practices for Setting and Maintaining Scheduled Appointments

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Today’s consumer look to streamline all the processes they undergo. Making larger purchases, such as vehicles, is included within that. The quicker the process,...
Jeff Shore

Cultivate a Better Relationship with Your Customers Using These Strategies ...

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The sales process can be challenging at times, but when done right, a good salesperson can predict their customer's next move. Having the right...
EchoPark

Sonic Automotive, Inc. Has Modified Plans for EchoPark

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Sonic Automotive, Inc. opened its first EchoPark Automotive store in late 2014 and the company now operates seven locations scattered throughout Colorado and Texas....
buyers

Adding Value by Creating a Better Sales Journey

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Hyundai Motor America’s Chief Marketing Officer (CMO) Dean Evans has been doing his part to turn the automotive retailing process on its head. Hyundai...