BMW owners will now need to pay a monthly fee, or subscription, to enjoy some of their vehicles' distinctive features. Car buyers have long anticipated and feared this development, but...
BMW demonstrated a new color-changing technology which it says will allow drivers to transform their vehicle's exterior on demand.
The German automaker revealed the feature at the Consumer Electronics Show in...
While the metaverse is intriguing and brands will likely start testing out new virtual spaces, what the technology will look like in just a few years is largely unknown. Similar...
BMW Chief Executive Oliver Zipse says the premium brand won’t abandon the lower-priced market segment as it navigates the transition to electric vehicles.
“We are not leaving the lower market segment,”...
BMW Group plans to invest $1.7 billion in its US operations to build electric vehicles and batteries. $1 billion is earmarked for the automaker's existing factory in Spartanburg, South Carolina, and...
According to a recent announcement, BMW Group will be the first automaker to use Amazon Web Services cloud software. The AWS software will be included in BMW’s future lineup of...
BMW has announced plans to switch from prismatic cells to cylindrical lithium-ion battery cells for its upcoming generation of EVs, including the next-generation Neue Klasse, scheduled for release in 2025.
The...
With dozens of new electric vehicles (EVs) on the horizon, the next ten years are expected to make up one of the most revolutionary decades in the history of the...
An advanced and highly sought-after long-term electric battery is being tested this Tuesday by BMW. The battery is one of many advances that will increase the time in hours and...
This week, the Q1 2022 Kelley Blue Book Brand Watch™ reports revealed that Toyota and BMW are back to having the most-shopped vehicles in the non-luxury and luxury segments, respectively....