The 10% solution
By: Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on marketing. From traditional ads on TV, radio, newspapers, direct mail to digital services...
Build Planned Retention Program and Drive Service Volumes
If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play a strategy that many dealers point...
Build Planned Retention Program and Drive Service Volumes
If you’re serious about growing customer retention and service sales, perhaps it’s time to put into play a strategy that many dealers point...
Is the market still good?
General Motors Chairman & CEO Mary Barra discusses the automaker's sales figures and goals with CNBC's Brian Sullivan and Dan Gilbert, Quicken Loans founder.
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Sales training or more showroom traffic?
Over the past 18 months, I’ve done a 1-question survey of about 50 dealership operators and general managers.
I’ve asked them: “If you have $4,500 to...