TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Automotive Marketing

service drive

3 Tips to Sell More Cars Through the Service Drive

- January 14, 2020
Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
marketing

Improve the ROI of Remarketing Campaigns

- January 10, 2020
It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer's brand message in front...
vendors

How to Keep Your Digital Vendors in Check

- January 8, 2020
Every 30 days in the automotive industry, dealerships from coast to coast create their monthly financial statements they rely on to measure their operational results. I know this activity having...
questions

Questions to Ask a New Agency Partner

- January 3, 2020
Dealers receive dozens of calls a week from companies attempting to sell marketing services or technology to power their online strategy. Dealership managers should never stop taking calls, but they...
digital marketing

Digital Marketing 101: Do You Have a Handle on the Basics?

- December 27, 2019
Over the years, digital marketing has become a must-have for small businesses that want to stay relevant and competitive. You may have heard it time and again - if your...
websites

Want More Leads? Give Your Guests a Nudge

- December 24, 2019
Over the past two years I have heard consistently from dealers that their websites are less productive than they used to be.  There are a number of factors that come...
David Kain

2020 Best Practices: The Importance of Personalizing Your Customer’s Buying Experience

- December 17, 2019
As 2019 quickly comes to a close, dealers’ sights are now set on finishing the year strong and setting up solid expectations for the new decade. If you’re brainstorming new...

How Dealers Can Navigate Complex Marketing Strategies in 2020

- December 16, 2019
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers...
video advertising

Is Your Dealership Using Video Advertising to Its Full Potential?

- December 5, 2019
Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at Dealer.com. VIDEO TRANSCRIPT: Jim Fitzpatrick: Hello everyone, Jim...
marketing

How to Give Your Dealership an End of the Year Marketing Boost

- December 3, 2019
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta, CBT's hometown. We talk to Eric...


CBT News
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