Five Types of Video Content To Share With Your Audience in 2020
Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a crucial part in the car buyer...
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GM72.540-2.5%
F11.590-0.09%
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GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
Automotive Marketing
The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal
March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as a result. However, as the industry...
CBT Automotive Newscast: July 24, 2020
Today's Featured Interview:
Artificial intelligence has a large role to play in supporting the future of the automotive industry. Daniel Davenport, Sr. Director of North American automotive for Capgemini, joined us...
Are Personally-Branded Facebook Pages Bad for Dealers?
Thanks to an estimated 80% turnover rate on sales teams, dealership managers know the challenges of efficiently hiring and training new salespeople.
One thing that can complicate this inevitable revolving door...
How Rob Sight Ford is Working Through Challenging Market Conditions
The right message goes a long way with consumers. Bobby Sight, operations director at Rob Sight Ford, knew that the messaging behind their marketing played a big role in their...
4 Custom Audiences Your Dealership Should Use in Facebook Ads
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience.
While...
Why It’s Time to Hit the Reset Button on Your Marketing Expenses – Colin Carrasquillo, Nielsen Automotive
New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up demand. According to digital marketing manager...
Five SEO Trends for 2020 that Dealership Marketing Teams Need to Know
How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies to reach new customers. The question...
Bob Lanham and Jen Cole on Helping Dealers Leverage Facebook Ad Technology
Coming off of tremendous sales numbers for both May and June, many dealers are beginning to bring their departments back to 100 percent operating capacity, including their marketing teams. In...
Brian Pasch on Digital Retailing and the Upcoming Digital Marketing Strategies Conference
If the Coronavirus pandemic has taught dealers one thing, it's that digital retailing is not going anywhere. In fact, industry players like Roadster and Cox Automotive have integrated bi-directional communication tools...
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