TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


automotive industry

Looking beyond the initial purchase price, the real-world ownership costs of EVs start to paint a different picture for consumers.

Opinion | The EV slowdown: a reality check amidst the hype and hysteria

- January 2, 2024
You’ve undoubtedly heard that Ford, the colossus of the car world, is slashing its F150 Lightning production in half due to slowing demand. GM and other OEMs are either following suit...
With the rise of online sales platforms and market competition, the service department offers the recurring revenue essential for growth.

Redefining service excellence: key benchmarks for the future

- January 1, 2024
Remember the days when the service department felt like an afterthought? In the early stages of your career, you noticed it tucked away, overshadowed by the allure of the showroom...
Eric Schlesinger of ActivEngage joins Kain & Co. to discuss the evolution of dealership technology and how it affects the car buying process.

Crafting effective marketing campaigns for modern dealerships — Dave Spannhake

- December 29, 2023
 Dealers know they need effective marketing campaigns to grow their businesses. But with a rapidly evolving arsenal of tools at their personal and a consumer base with never-before-seen access to...
While Facebook has changed a lot over the last decade, it remains a good place for automotive advertisers to get in front of their audiences.

Facebook ads: key strategies for auto marketers to maximize ROI

- December 29, 2023
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
Prioritizing customer e­motions is vital for building trust, fostering healthy relationships and driving results in automotive sale­s

The role of empathy in automotive sales: Understanding customer needs for effective selling

- December 29, 2023
In the automotive­ sales landscape, empathy holds significant importance­. It involves grasping and relating to others' e­motions and perspectives. In this industry, e­mpathizing means stepping into the custome­r's shoes, seeing...
Even the most dedicated auto retail professionals need healthy outlets outside of the dealership to recharge their batteries.

Dealer downtime: exploring hobbies and interests that fuel auto retail professionals

- December 28, 2023
It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type of work include the adrenaline rush...
Having the right winter marketing messages, and preparing for slow periods and sudden influxes, can help keep winter a bit more lively.

Tips for crafting winter marketing messages that will warm up your sales

- December 28, 2023
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
On the latest episode of Auto Marketing Now, Brian Pasch tackles the primary issues dealers face selling electric vehicles to anxious clients 

The importance of proper “hygiene” when using customer data platforms — Brian Pasch

- December 27, 2023
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on a daily basis. However, many dealers...
There are some easy ways to both be sure current staff is well versed in compliance and that your new hires are too.

F&I checklist and tips for better compliance

- December 27, 2023
Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance. It’s probably unfair to describe compliance so negatively but it becomes tedious when there...
Technology principles to consider when determining your dealership’s technology and human interaction formula

Integrating technology and human touch in car sales: Striking the balance for optimal customer experience

- December 26, 2023
Technology is changing how consumers shop for and buy cars. Yet chatbots, virtual reality applications, and artificial intelligence haven’t eliminated the need for human interaction. Modern car dealerships need to...


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