Tag: automotive industry
How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland,...
Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service...
Equip Your Team with a Winning Culture
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
How to Run a Successful Dealership Rental Program
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved....
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Pillars Of Increased Performance And Profitability
Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...
Addressable Advertising on Cable TV
On this week's episode of Auto Marketing Now, Brian Pasch talks about new marketing opportunities available via cable advertising that some dealers may not...
How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello everyone, and welcome to the Kerrigan...
Taking Care of Your Service Technicians
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...
