Facebook ads: key strategies for auto marketers to maximize ROI
While many social network platforms have emerged since Facebook started “way back” in 2004, it's still a viable platform for advertisers. With a few kinds of ads and methods of...
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
TSLA354.720-7.72%
GM83.9600.3%
F12.4300.12%
RIVN12.420-0.6%
CYD26.020-0.33%
HMC34.2800.22%
TM194.6102.67%
CVNA58.830-1.7899%
PAG212.4200.42%
LAD295.140-0.17%
AN161.7301.93%
GPI242.2202.42%
ABG170.0500.18%
SAH63.6100.1%
automotive industry
The role of empathy in automotive sales: Understanding customer needs for effective selling
In the automotive sales landscape, empathy holds significant importance. It involves grasping and relating to others' emotions and perspectives. In this industry, empathizing means stepping into the customer's shoes, seeing...
Dealer downtime: exploring hobbies and interests that fuel auto retail professionals
It’s restating the obvious, but a career in automotive retail requires dedication, energy, and laser-sharp focus. Besides a paycheck, the benefits of this type of work include the adrenaline rush...
Tips for crafting winter marketing messages that will warm up your sales
The leaves are changing, the days are getting shorter, and it’s a little chillier outside. Your location in the United States might also change your attitude toward the onset of...
The importance of proper “hygiene” when using customer data platforms — Brian Pasch
Customer data platforms (CDP) have quickly become an important part of automotive retailing, with the number of storefronts using this crucial technology growing on a daily basis. However, many dealers...
F&I checklist and tips for better compliance
Every F&I manager has that thing that’s a perpetual thorn in their side. That thorn is compliance.
It’s probably unfair to describe compliance so negatively but it becomes tedious when there...
Integrating technology and human touch in car sales: Striking the balance for optimal customer experience
Technology is changing how consumers shop for and buy cars. Yet chatbots, virtual reality applications, and artificial intelligence haven’t eliminated the need for human interaction. Modern car dealerships need to...
5 lessons learned from Lee Iacocca’s insights on leadership and innovation
While most people have heard of innovation gurus of today such as Tesla’s Elon Musk, some may not know about one of the most prominent icons in the auto industry...
The value of an inclusive workforce in the automotive industry
In today's competitive automotive industry, businesses are constantly seeking ways to stay ahead of the curve and maximize their profits. While technological advancements and innovative marketing strategies are crucial, there...
CBT News celebrates 11th anniversary with exclusive streaming launch on Roku, AppleTV and mobile devices
ATLANTA, Georgia (December 22, 2023) — In celebration of its 11th anniversary, CBT News, the auto dealer community’s No. 1 resource for industry insights and news coverage, is now the...
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