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data-driven marketing approach

The importance of taking a data-driven approach to dealership marketing

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The auto industry is constantly changing, and dealers from coast to coast are facing inventory shortages, diminished customer loyalty and increased competition. Incorporating predictive...
tension

5 strategies to diffuse tension in the car dealership

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Dealerships tend to be staffed by highly competitive individuals, and many of the positions have pay structures based on productivity. With a high degree...

Tesla develops revamped Model 3 under codename ‘Project Highland’

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Tesla is developing a revamped version of the Model 3, in an effort to lower production costs and increase the appeal of the five-year-old...
auto dealership, telemarketing

7 tips to improve your auto dealership’s email marketing strategy

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Like most auto dealerships, you're always looking for ways to improve your email marketing strategy. After all, email is one of the most cost-effective...
South Korean, Twitter, Tesla

Opinion | Is Elon Musk still fit to run Tesla?

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It’s hard to look at the news lately without Elon Musk being at the front and center of things. His recent $44 billion acquisition...
Twitter

Recap: Elon Musk takes control of Twitter

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Update 11/28/22: Since Tesla CEO Elon Musk officially acquired social media platform Twitter, 50% of the platform's top 100 advertisers appear to have stopped their ad efforts on the...
Cruise Waymo

Robotaxi startups Waymo and Cruise press on while other AV companies...

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Autonomous vehicle startups Cruise and Waymo are pressing ahead with plans to expand their use of driverless robotaxis to more cities, despite increasing discontent...
customer experiences

How-to Guide: Driving exceptional dealership customer experiences

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As an automotive dealership, you know that customer service is essential. But you might not know just how important it is to deliver exceptional...
sales J.D. Power

J.D. Power/LMC Automotive release November U.S. auto sales forecast

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According to a joint forecast from J.D. Power and LMC Automotive, new vehicle retail sales for November 2022 are expected to be somewhat flat...

Nissan’s new EV program—what does it mean for dealers?

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Nissan is making the switch to electric vehicles easier with the introduction of EV Carefree+ and new customer initiatives. These initiatives include an eight-year or 100,000-mile...