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teamwork

How to Strengthen the Teamwork Between Service Advisors

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Success in your service department relies heavily on teamwork. No single member of the team can perform all of the tasks necessary for a successful customer experience. There are too many moving parts. The customer service experience begins with service advisors greeting the customer and assessing their needs. Technicians are then required to do their […]
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SAAR

Why the SAAR Doesn’t Determine the Success of Your Dealership –...

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Jim Fitzpatrick is joined today by Vice President and General Manager of Paragon Honda, Brian Benstock, to discuss the final quarter of this fiscal year and what to prepare for in 2019. Even though September sales are not quite as robust as August, they are still trending ahead of last year holding steady at a 17 […]
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Mark O'Neil

Cox Automotive COO, Mark O’Neil Set to Retire in February 2019

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After nearly three decades in the auto retail industry showered with successful startups and distinguished executive roles, Cox Automotive’s COO, Mark O’Neil will end his prolific career in February of next year as first reported by Automotive News. O’Neil began his tenure in the automotive industry as President of Ertley MotorWorld, an automotive group responsible for […]
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green peas

I Wish They Could Stay Green Peas Forever!

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Salespeople… ahh, they grow up so fast, don’t they? One day they’re young, wide-eyed Green Peas treating every Up like a qualified buyer, selling sixteen out of the gate and hanging on your every word; and the next, they’re a bunch of know-it-all 8-Car Alans standing in the smoking circle complaining about how much your […]
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winter

Winter Is Coming, What Is your Dealership Offering?

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Though it might still feel like summer where you live, winter is indeed on its way. With it comes all kinds of challenges for car owners. The proactive dealership is one that’s looking ahead and thinking about how they can mitigate these challenges, offering services that will meet their customers’ needs. While every winter is […]
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digital marketing

Why Your Digital Marketing Strategy Should Still Include Facebook – Matt...

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In recent months, the social media giant Facebook has had to do some damage control when dealing with its users’ privacy concerns. After the revelation that Facebook was using people’s offline behavior to target their advertising, many retailers have been wondering, ‘what happens next?’ On today’s segment, CBT’s Jim Fitzpatrick sits down with Matt Stoffel, […]
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Evs

When Will Electric Cars Reach a Mass Market Audience?

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There have been plenty of announcements from carmakers but EVs (electric vehicles) are still mainly for the elite. Alternative fuels have been touted as the replacement for a petroleum-reliant automotive industry. Electric vehicles especially are expected to become mainstream, capturing a larger part of the market in the not-so-distant future. Yet, while there have been […]
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sales

Increase Vehicle Sales By Using These Tactics in Your Fixed-Ops Department...

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In this segment, Jim Fitzpatrick talks with David Lewis, CEO and President of David Lewis & Assoc. and discuss the auto industry as it moves into the fourth quarter of 2018. David explains how within the remaining 90 to 100 days of the fiscal year, dealerships need to focus on their business plans for 2019 as the industry […]
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crisis

How Do You Handle a Crisis? Will You Freak-Out or Hunker...

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Sometimes motivation is forced upon us. We are thrust into the Un-comfort Zone. And, whether we sink or swim depends on how we respond to the situation. How do you react during a crisis? Here are the stories of two men who faced a crisis late in life and how they dealt with it. One […]
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car selling

Cars.com Has a New Sales Approach: “Tinder for Cars”

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Cars.com has decided it’s time to take a new approach in regard to car selling, and it’s an interesting one. By using “swipe” methods like...