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Incorporating Transparency in Your Online Retailing Process – Max Zanan

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CBT News welcomes Max Zanan, bestselling author of The Perfect Dealership. Max discusses sales strategy and giving your customers the best possible online experience in order...
Paragon Honda

How Paragon Honda Uses Technology to Properly Serve Their Market –...

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Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
Dealerships

Bring the Excitement Back Into Your Dealership – Mark Olson, Findlay...

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We recently had a chance to catch up with Mark Olson, General Sales Manager and Internet Director of Findlay Kia, in Las Vegas, Nevada. Olson,...

Service Retention: How online culture is slowly killing your service drive...

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Most Americans shop on Amazon or eBay and the negative impact on brick and mortar retail outlets is far-reaching. Customers have proven they want...
self-driving cars

Do Consumers Feel More Comfortable With Self-Driving Cars If The Voice...

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Many Are Still Not Sold On The Safety Of Autonomous Vehicles Imagine a morning commute where instead of keeping a close watch on the traffic...
newscast

Why the last month of Summer could be big for sales...

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On today's CBT Newscast for Friday, August 11th, 2017: Jessica Caldwell: Why the last month of Summer could be big for sales Joe invites Jessica Caldwell,...
Sub-Prime Auto Finance and Marketing

Ken Shilson on Sub-Prime Auto Finance | Marketing Inspiration from Amazon...

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On today's CBT Newscast for Monday, July 17th, 2017: Ken Shilson on Sub-Prime Auto Finance Joe sits down with Ken Shilson, the "Guru of Buy Here...
Marketing Inspiration

Marketing Inspiration from Amazon

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A sales manager once told me that if I wanted inspiration, then I should copy a salesperson who is successful. That advice still makes...
newscast

Why customers are leaving your website early | Stop Limiting the...

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On today's CBT Newscast for Monday, June 19th, 2017: Why customers are leaving your website early Consumers are going to dealer website, but most of the...
Amazon

Who wins with potential car buyers, your website or Amazon’s?

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We already know how well Amazon is doing. In fact, we can't stop hearing how the auto industry needs to be more like Amazon...